Plus Projects – Branding (work in progress)



Introduction
Plus Projects is a grant and incentives consultancy from the Hague (Netherlands). Their clients include the most innovative and sustainability-oriented businesses in The Netherlands; from car manufacturers to record labels, sugar plants and many more. In 2017, Plus Projects won a FD Gazelle 2017 award for being one of the fastest growing companies in the Netherlands.
Assignment
Together with the board of consultant agency Plus Projects we (Studio Stephan Lerou & Nearest Neighbour) decided on a new brand strategy. Their fundamental values lie in innovation and durability, which were translated into a new online and offline identity. Instead of the traditional client-agency relationship, we teamed up in a close collaborative process with the client and it’s board members.

Scope of work
Strategy, identity concept and creation. Website design, printed matter (a.o. stationary, leaflets, merchandise) and brand guidelines.

Reference
"I worked with Stephan (pleasantly) for the development of the new visual identity for Plus Projects. Stephan excels in carefulness and the passion for his profession. He puts his soul and salvation in his work, that is expressed in original and well thought-out concepts and designs. I therefore recommend him wholeheartedly!" Elmer van Dalen – Strategy & Creative direction

Credits
Strategy and creative direction in collaboration with Supergluer, Elmer van Dalen
Visual identity design in collaboration with Studio Nearest Neighbour
Studio photography: Thomas van Oorschot
Printed Matter: Tielen Boxtel
Paper consultant: Christiaan Janssen
Paper supplier:  G.F Smith


Soon more images!
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