Ellie Cashman Design – Visual identity

Ellie Cashman has been creating floral prints for home, stationery, lifestyle and fashion products since 2010. Over the past several years, her designs have won awards, appeared on products and in publications all over the world.


Studio Stephan Lerou was commissioned to develop the new visual identity for Ellie Cashman Design. All design work in collaboration with Studio Nearest Neighbour.

Scope of work

Identity concept and creation. Printed matter (a.o. sample books, leaflets, stationary) and
packaging design.


This project received international recognition on many design blogs and online magazines (a.o.: Mind Sparkle Magazine, Braaanding) and is curated by Behance Gallery. PaperSpecs made an 'Inspiration Video' about this project, watch it here. This project is included in the international publications: Los Logos 8 | Gestalten 2017


Webshop concept & design: Have A Nice Day Online
Studio photography printed matter: Thomas van Oorschot
Studio photography wallpaper scenes: NoPoint Studio's
Printed Matter: Tielen Boxtel
Paper suppliers: Antalis & Moinho (compliments cards)
Paper consultant: Christiaan Janssen

We are working on the design of several exciting new products. Soon more images!

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