New visual identity design for lifestyle & fashion brand Ellie Cashman Design.
Ellie Cashman has been creating floral prints for premium, sustainable home, lifestyle and fashion products since 2010. Over the past several years, her designs have won awards, and appeared in publications all over the world. To create her large-scale floral prints, Ellie uses a combination of traditional and digital art media. From start to finish, a design usually takes Eher 6 months to a year to complete.

Ellie's work went viral on various social media platforms and quickly gained international fame. Studio Stephan Lerou was commissioned to develop a new brand identity for Ellie Cashman Design to meet the needs of a more global brand appearance.
"…I paint flowers in all their states, with an emphasis on those that break through this threshold from dark to light…." Ellie's statement (full version on her website) was our guiding principle in the development of the visual identity.

Our work
Brand identity
Print design

Our added value
Significant increase in online traffic and sales in the first month after launch.

All design work in collaboration with Studio Nearest Neighbour. Webshop by Have A Nice Day Online.

This project received international recognition on many design blogs and online magazines (a.o.: Mind Sparkle Magazine, Braaanding) and is curated by Behance Gallery. PaperSpecs made an 'Inspiration Video' about this project, watch it here. This project is included in the international publications: Los Logos 8 | Gestalten 2017.

Studio photography: Thomas van Oorschot
Printed matter: Tielen Boxtel
Paper consultant: Christiaan Janssen

In progress. First images below, soon more!

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