Introduction
A Wondrous Climb (Een Wonderlijke Klim); within the scope of Hieronymus Bosch 500 year, you are invited to walk on the roof of the famous St. John’s Cathedral. An incredible and rare opportunity to admire the 96 stone carved sculptures on the cathedral’s high altitude flying buttresses – all of which are barely visible from the ground. The statuettes derive from the same period as the famous painter Hieronymus Bosch and show an interesting resemblance with his work. The event was initiated to generate income for the restoration of the cathedral.

Outcome
We had the honor and privilege to work on the concept of the identity and campaign for the event. The campaign image resembles a playing card, which in the vernacular is called a devil’s game. The color palette (blue and gold), is a metaphor for the divine, while the diagonal line emphasizes the flying buttresses. We used these elements as the foundation on which the identity and campaign is based.

Impact
The project exceeded all expectations regarding both visitors (more than 125.000) and income (about €800.000,-). An important contribution to the restoration/preservation of a national monument.

Partners
Design: in collaboration with Nearest Neighbour
Website: Have A Nice Day Online


Recognition / Press
"Thanks for what you have done for us." dhr. T. Rombouts (mayor of the city of 's-Hertogenbosch in a personal letter to Stephan Lerou). The event design received international recognition on many design blogs and online magazines (a.o.: Creative Boom) is curated by Behance Gallery and published in Dezine Magazine.

Silkscreen print
To show our gratitude we made a silkscreen print for partners, sponsors and all other people involved. A limited edition gold/blue print. We have a number of copies for SALE! Please contact us if you are interested.

Credits
Photography: Thomas van Oorschot, all images (except… see below)
Photography: Léontine van Geffen-Lammers, sculptures with pigeon
Photography: Ronald Glaudemans, devil sculpture close-up
Photography: Dirk Kreijkamp, last image of scaffolding prints
Printed Matter: Canon The Netherlands + ADC Repro
Scaffolding Construction: Nico de Bont | TBI

Scaffolding Prints: ADC Repro


©2018 Studio Stephan Lerou & photographers.
Our work is protected by intellectual property and copyright laws.


Environmental choices
We reused all the scaffolding banners. Small bags were made from the mesh banners and large sturdy shoppers from the vinyl advertising banners (regarding the latter check result here). As well as being fully recyclable and biodegradable, all paper used has FSC® certification, meaning that the pulp used are all from managed forests.

See also: A Wondrous Bag

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