Identity and campaign international event 'A Wondrous Climb', in the context of 'Hieronymus Bosch 500' year.
Client
Foundation National Monument Saint John' in the context of 'Hieronymus Bosch 500' International Event 2016.

Introduction
'A Wondrous Climb'; within the scope of the Hieronymus Bosch year, you are invited to walk on the roof of the famous St. John’s Cathedral. An incredible and rare opportunity to admire the 96 stone carved sculptures on the cathedral’s high altitude flying buttresses – all of which are barely visible from the ground. The statuettes derive from the same period as the famous painter Hieronymus Bosch and show an interesting resemblance with his work. The event was initiated to generate income for the restoration of the cathedral. With more than 125.000 visitors 'A Wondrous Climb' was a big success and therefor meant a huge yield for the preservation of this national monument.

Commission
Commissioned by 'Foundation National Monument Saint John' Studio Stephan Lerou had the honor and privilege to work on the concept of the identity and campaign for the event. The campaign image resembles a playing card, which in the vernacular is called a devil’s game. The color palette, is a metaphor for the divine, while the diagonal line emphasizes the flying buttresses. We used these elements as the foundation on which the identity and campaign is based. All design work in collaboration with Nearest Neighbour and Have A Nice Day Online (responsible for the website).

Our work
Strategy
Naming
Event identity/campaign design

Our added value
Generating a high amount of money for the restoration, and thus the preservation, of a national monument.

Reference
"Thanks for what you have done for us." dhr. T. Rombouts (mayor of the city of 's-Hertogenbosch in a personal letter to Stephan Lerou).

Recognition
The event design received international recognition on many design blogs and online magazines (a.o.: Creative Boom) is curated by Behance Gallery and published in Dezine Magazine.

Credits
Photography: Thomas van Oorschot, all images (except… see below)
Photography: Léontine van Geffen-Lammers, sculptures with pigeon
Photography: Ronald Glaudemans, devil sculpture close-up
Photography: Dirk Kreijkamp, last image of scaffolding prints
Printed Matter: Canon The Netherlands and ADC Reproservice 's-Hertogenbosch
Scaffolding Construction: Nico de Bont | TBI

Scaffolding Prints: ADC Reproservice 's-Hertogenbosch
Scaffolding Prints Attachment: Lenco Projects BV



See also: A Wondrous Bag

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